1. Introduction

JDemand (“we”, “us”, “our”) provides B2B lead‑generation and marketing services. This Privacy Policy explains how we collect, use, share, and protect personal data relating to business contacts.

UK data protection law (UK GDPR and Data Protection Act 2018) applies whenever personal data identifies an individual — even in a business context (such as name.lastname@company.com). [gdprlocal.com]

We are committed to processing data lawfully, fairly, and transparently.

2. What Personal Data We Collect

We may collect and process the following categories of data:

  • Name
  • Business email address
  • Job title and role
  • Company name
  • Publicly available professional information (e.g., LinkedIn, company websites)
  • Engagement data (email opens, link clicks, replies)
  • Information you provide via forms or communication with JDemand

Publicly available business contact details still count as personal data when linked to an identifiable individual, meaning GDPR applies. [gdprlocal.com]

3. How We Collect Personal Data

We obtain business contact information through:

  • Publicly available sources
  • Reputable B2B data providers
  • Our partner organisations
  • Website interactions
  • Forms or surveys
  • Direct communication with JDemand

Using publicly available data for B2B marketing must comply with the UK GDPR and transparency requirements. [ico.org.uk]

4. Legal Basis for Processing

JDemand relies primarily on Legitimate Interests as the lawful basis for B2B marketing and prospect outreach.
Direct marketing is an accepted legitimate interest under UK law and 2026 updates, provided individuals can object at any time. [nowskills.co.uk]

Our legitimate interests include:

  • Providing relevant B2B marketing communications
  • Offering lead‑generation services
  • Supporting our partner companies by identifying appropriate prospects
  • Maintaining and improving our services
  • Ensuring the security of our systems and platform

A Legitimate Interest Assessment (LIA) is conducted where required.

5. How We Use Personal Data

We use personal data to:

  • Send B2B marketing communications
  • Provide information about JDemand or our partner offerings
  • Assess engagement and refine campaigns
  • Respond to enquiries
  • Comply with legal requirements
  • Maintain our internal records

Under PECR, electronic marketing (email, SMS) to corporate subscribers is permitted without prior consent, although individuals can object at any time. [ico.org.uk]

6. Sharing Your Information With Partner Companies

As part of our services, JDemand may share your business contact details with selected partner companies where:

  • Their products or services are relevant to your professional role
  • We are engaged to generate leads or interest on their behalf
  • Data sharing is necessary for follow‑up communication or service delivery

This is permissible under legitimate interest, provided individuals are informed and can opt out at any time. [nowskills.co.uk]

Partners are required to:

  • Use data only for relevant B2B communication
  • Process data in compliance with UK GDPR and PECR
  • Honour opt‑out requests immediately when notified

7. International Transfers

If partner companies or service providers store data outside the UK, we ensure transfers comply with UK data protection standards. All international transfers must meet the UK's required “data protection test” introduced in updated rules for 2026. [insightdata.co.uk]

8. Cookies and Tracking

JDemand’s website may use cookies and tracking technologies to improve functionality and measure engagement.
Under new 2026 rules, consent is not required for certain “low‑risk” analytics or security cookies, but opt‑out options must be available and clearly presented. [nowskills.co.uk]

9. Your Data Rights

Under UK GDPR, you have the right to:

  • Access your data
  • Request correction
  • Request deletion
  • Object to processing (including direct marketing)
  • Request restriction
  • Request data portability

You can object to direct marketing or data sharing at any time by replying “unsubscribe”.

Businesses and individuals can object to marketing at any time, and JDemand must respect that objection. [ico.org.uk]

10. Data Retention

We keep business contact information only as long as necessary for relevant B2B marketing activities or to comply with legal obligations.

Where someone opts out, we retain minimal suppression data only to ensure we do not contact them again.

11. Data Security

We implement appropriate technical and organisational measures to protect personal data, including secure storage, restricted access controls, and encrypted communications where required.

12. Complaints Handling

As of 19 June 2026, updated UK rules require organisations to acknowledge data protection complaints within 30 days and resolve them within three months. [nowskills.co.uk]

You may contact us directly using the details below or raise a concern with the Information Commissioner’s Office (ICO).

13. Contact Us

For privacy‑related queries or to exercise your rights:

JDemand Ltd
Email: Jack.downs@jdemand.com
Address: 18 Christchurch Rd, Bournemouth BH1 3NE